Consumer Product Characteristic Catalogue & Index®©™ (CPCC&I)
Edition 1.0: Toilet Paper

Grassroots Consumer Research on the various Traction Patterns of various toilet papers.
Next time you are rushing to the shop to Panic Buy after a Supply Shock, you will be Well-Versed (Marketly-Speaking) in the Different Embossings on offer to you, and you will know which to grab (I hope there'll be some of your favourite left! 🤞)